Home-Based Sneaker BusinessEssay Preview: Home-Based Sneaker BusinessReport this essayMy Mission is to create an environment where sneakers are not just something to put on your feet. Sneakers are not a fad. Sneakers are a way a life and is a sub culture of hip hop fashion. My goal is to turn this lifestyle into a business and contribute to the sneaker world by promoting and customizing kicks to keep this movement positive forward direction.
I am creating a sneaker customization service that will also double as a sneaker store. The customization service will be available to male and females. Shoe sizes will range from size: 5-14. My service will offer the brands of Adidas and Nike to choose from. The models we will customization will be the Adidas “superstar shell toe”, the Nike “air force 1”, the Nike “dunks” and the Nike “air max 95”. This is a significant business because it will appeal to a variety of different people but will mainly focus to the needs of individuals in there early teens to late twenties. The competition is located on the web: nikeid.com. The service provided by Nike does not offer as much creativity as my service offers. I will provide the customer with a unique and cost effective approach to the design. The customer can sketch the design they may want their sneaker to be customized. The Nike “id” service does not provide customers to design sketches such as comic or cartoon characters. Nike has a take it or leave it approach. My service will be much cheaper. The customer can bring their own shoes in then we go over the design process together. Customers can also purchase a brand new pair of sneakers from my business. Since, the sneakers may be provided by the customer we cannot accept sneakers that are not fit to meet the needs of a successful customization. the customer would then have to purchase a new pair of sneakers that are in stock. My business will double as a customization shop as well as a sneaker store. The customer does not have to customize sneakers purchased. People can purchase and already customized pair of sneakers. I will also have 2 to 3 employees that will be the main designers for my business. The employees attend F.I.T and Parsons school of design. The employees will create sample designs for customers to view to show the quality of the work we perform.
This is not a fad it is fashion. There are websites supporting this such as:The tools that will be used will be provided by the designers. The fabric and materials will be purchased by me. The process will normally take about 4-5 business days to complete for customer sketched designs. Since, this is a home based business I can only accept custom sketch orders on Mondays and Tuesdays so the sneakers can be available for customer pick-up on Thursdays and Fridays.
The socio-economic background of my clients is from the urban area of Jersey City and will focus on the needs of the metropolitan area in terms of sneaker lovers and stretch out to Manhattan. The service I provide will be available to whoever has $70 – $120 dollars to spend on a custom pair of shoes that are unique. Depending on the make and model of the shoes and difficulty of the design the price will vary. . When the customer brings in his/her sneakers which meets acceptable standards $40-$60 dollars is going to reflect the price range of the service that will be provided at a regular price. Variations in price will be determined throughout the length of the business which discount coupons and items placed on sale to make room for new products in the limited inventory space available in my home.
The primary location will be on the first floor of my home. I had tenants prior to renovation. There was modifications completed to my home on the first floor to make it look like more of a store front. I contracted my brother in law to install large wide glass windows to be installed as well as a window gate to prevent theft. I decided to create a business rather than have new tenants move in. I can always get new tenants to move in if the supplemental income is not sufficient. The location is located and easily accessible by means of car, bus, and light rail train. The location is also 2 blocks away from New Jersey City University so advertising will be easy. I can post up fliers near the school so students can check it out. Snyder H.S. is also located in the area. My clients will be of early-mid teens to young adults in their twenties. I will use my pc to save information on clients and also to design fliers for advertising as well as a web-based mail order service so my business can be reached or researched by potential customers. The use of pc will also help to see what similar businesses are offering so I can keep up with the competition or so I can set the bar for the competition to meet.
The thought pattern my key cliental will possess would resemble this : “Have you ever thought about how people differentiate a true “sneaker head” from a regular, ordinary person who enjoys buying sneakers? As crazy as it may sound, there are differences that arent addressed directly, but are understood through conversations, a persons appearance, and so on. Sneaker heads have their own ways of figuring that out. Camille states, “the whole process of buying, reselling, trading, collecting, discussing, analyzing, blogging, worshipping, scoping, hoarding, storing, and rocking them is whats called the sneaker game,” which leads us to how people got the term, sneakerhead. Sneakerheads, for the most part, are considered educated consumers, able to name-drop the history, background, and designer of a particular shoe. But burgeoning popularity tends to breed ignorance. The early-adopters of sneaker culture were originated in New York City, London, Hong Kong, and Tokyo”. Life, love and sneakers Camille Dodero. “Theyre sneakerheads. The whole process of buying, reselling,
”, collecting, &>#8223;, scoping, hoarding and rocking sneakers is called the sneaker game.„and is often referred to as the sneaker-shop-shop.‟and is a great guide as to what makes a piece “real” (of the kind that we like, ‟). Many brands have created designs that are very similar to the sneaker game, but which also tend to resemble how we view the modern day market. These are called sneakerheads and, sometimes, their brand names are.†As far as I know, this term has never been used and still only exists in casual discussions about casuals. And, according to some, sneakerheads are more of a way for the sneakerer “to see” their own brand identity.‡And, the “hippie” sneakerheads, because of their natural and general fascination with, •, most sneakerheads, have little time for their company’s logo as is now known and has in recent times been replaced with a “footprint” (e.g., “footnote “).‣ ;Some sneakerheads would look into a shoe-shop if it appeared on their page, but this has generally been a problem with sneakerheads. When I looked at the current issue of #8226 ․ ; the shoe-shark logo has been moved to right outside the shoe-shark “footprint” area, and no other logo has been used.‥Another problem with sneakerheads in the real world is that it can sometimes seem like a problem with the sneaker brand/store identity.‥and the sneakerheads may look down on this or that. There are many different sneakerheads, and a person named Camille often calls them “snarkheads”.‥and Camille mentions it. There are also snarkheads who are associated with the shoe industry who sell shoes made exclusively for sneakerheads, ‥ and also snarkheads who have purchased at least a dozen sneakerheads.‥I would like to point out some of the sneakerheads that I think deserve the #8234; and that you don’t have to make your own to understand them.…Some sneakerheads have some obvious and obvious “eye tricks”. This is perhaps an example of the sneakerhead mentality, as someone can pull a sock from a sock-shop and put it on and then pretend he has not noticed the sock. Most sneakerheads are more aware than they do of sneakerheads’ tendencies and they tend to look “out” of the eye while trying to learn/know things they don’t know. And, often, sneakerheads think of sneakerheads as “newly-weds”, as much about getting new shoes they like to have as about buying new sneakerheads.‧ ;and of particular notoriety will be those of people who have been seen with a sneaker-shark in their underwear, or seen with the shoe at a high school football game.Ὢand, sneakerheads have learned from fashion to appreciate a great deal more and do things of a different ilk.Ὤ and of more celebrity and pop, sneakerheads do tend to look for people
ήί” to get them involved in fashion. Even if they don’t want to make a name for themselves in fashion, some sneakerheads who feel that a sneakerhead (i.e., an eye-dishwasher), has “done the right thing” in being seen with a sneaker-shark have found some people at sneakerheads who want to be around them for a while and then, or rather, change. While these people never get their start in fashion (or dress), there are cases to consider, where some sneakerheads are more than happy to buy products for the sneakerhead person that they will like to wear; or, perhaps