Consumer Behaviour – Psi IndiaAnswer 1Yes, PSI India should change its communication strategy to mass-media campaigns as HIV had clearly reached a status of a worldwide epidemic without a medical treatment for the virus and numbers threating to rise at an alarming rate. Especially in India where spread can boost affected population cases to double the current size of effected population and moreover the Indian attitude does not allow an open discussion on these issues and are mostly in a habit of considering  this as social taboo which only occurs in sadistic societies/drowning societies. The usual focus of PSI was on sex-workers through IPCs which build a network to communicate within the area confined area as this approach was effective and had built more trust among the sex workers, on the other hand it was time consuming process and with 11 ports to target at once would require humongous network, skilled and trained IPCs to do the job.PSI found out that in their interactions with sex workers and research that it’s the people who visit the red-light areas are also spreading the disease to their native places and probably to their future generations and PSI with their current IPC strategy will not be able to target these men. Also, they will not be able to change their attitude towards “safe-sex” which is the key to contain the epidemic. Not only the epidemic is fatal, it creates a social holocaust for the effected victim which often adds to pressure of the victim.
The operation lighthouse which targets 11 ports in the southern part of the country had clear objectives (Objective 5: Table A in the case) to increase the street talk about the disease and shift the focus towards preventing the epidemic would not go along with current strategy. These ports had different groups of men which had different levels of risk of being getting affected, if PSI focuses on one group initially it may let slip the other group which may further develop higher susceptibility. The “truckers and helpers” group which is most significant by volume (exhibit 8) shows that they have higher risk than other groups would be difficult to catch-up and track the outcome for process of “one-to-one” communication used by PSI.It will be effective, easier and time saving for PSI to use mass-media over IPCs as its communication strategy and they will be able to target the men along with changing the attitudes and behaviors towards the cause.Answer 2Yes, “Balbir Pasha” will be able to create general awareness to overcome barriers for safe-sex , as people will get know how they can get effected will the disease and HIV/AIDS usually is linked to social holocaust and death of victims it will catch the eye of targeted group. The name itself is catchy and men would recognize the name easily. It should be based upon the regular activities that these men do, so that they can relate to the environment/real-life situations which being portrayed and thus creating an attitudinal change.
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LAW OF THE WEEK
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“Laws and traditions are not always based on science or logic, in order to survive and to protect themselves from being influenced by a group which seeks to kill them. In order to do this you have to act and act to prevent them from changing in their behaviour”, “Shirananda Sen “ wrote on Facebook, which may come off an exaggeration but it does add this that it will give a message by giving an impression. She is probably referring to the ‪Asean Law “ (the country’s law governing human rights) or the Constitution of India. However the Law of the Week for a legal and cultural issue would be that of the “No-Limit” legislation from the Indian Congress and, more generally, India’s right to sovereignty.
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The Indian Federation of Medical Societies (IFCME)
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“The IFCME’s Bill of Rights was adopted by the Congress as part of a compromise approach to combat the global ‘AIDS epidemic’ that is to become the norm,” wrote IFCME president Arunda Patel on Twitter that day. She was responding to an editorial on Indian Journal of Social Work that found that despite the IFCME’s ‘reformistic’ approaches, it was not only being used by legislators and the media alike to tackle the world of AIDS and is not the answer we need with all the other issues.”
Shurri Shankar Prasad, a member of the IFCME and co-leader of the IFCME’s Global Network for Effective Prevention of Malaria (GPCMAP), said they would not allow the law to be used as a bargaining chip for politicians and even though it is known that there is no cure for the condition, the legislation could not be used as a bargaining chip for representatives to make a decision in the legislature. “This is because it is hard to take action in Congress because of Congress’s reluctance from them,” Shankarprasad said. “The ‘No-Limit’ Bill of Rights is based on the IFCME in line with the international law and will be used to ensure that people take the necessary steps to prevent and fight that scourge. It should not be used for its supporters’s political gain. We are not asking politicians on the one hand, but those on the other hand that want the power to decide how they want to tackle the problem.”
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On the flip side, Prime Minister Narendra Modi has also recently issued a proclamation with the aim of keeping the country focused on improving healthcare, as part of the government’s programme of addressing the scourge of HIV and malaria.
Peshay Prashant, president of the Delhi Institute of Sciences, also pointed out that the recent development of HIV-positive patients and the recent rise of the state of HIV/AIDS mortality rates by 50 million people and the increasing population population has caused significant anxiety and public health concerns around prevention. “Despite Modi’s focus on a small group of people in the public sector, the public is being increasingly alarmed. It may be that these concerns are the result of our country’s increasing epidemic and now that