A Promotional Activity Is Integrated to Achieve Marketing ObjectivesA promotional activity is integrated to achieve marketing objectivesFrom my view, Vinamit is directing to its main objective that are leading the quality of product. The company always tries to create best quality products by using the high technologies in production although the company can afford high cost. It is quite clearly that the products of Vinamit in Vietnamese market usually are priced higher than the similar others. In fact, that Vinamit is known as the leading brand about dried fruit products also reflected its objective.
To get such success, the promotional activities have been considered as a significant contribution and one of them is Advertising. It is the fact that advertising is the quickest way to introduce new products to customers. It forms the awareness of customers about products by informing about their features and benefits. This will encourage the trial of customers. In addition, advertising also impacts the psychology of buyers and induces them to purchase products. As a result, sales and revenue will increase and the image of the company is widely promoted.
Recommend for each of the two products for two different segmentsNobody can deny the fact that packaging is one of the most important factors to create the differentiation in brand. Just looking at the packaging, you can easily recognize the specific products of Vinamit; and two new products should be too. Packaging assists powerfully in creating the attraction to customers. The need of buyers is increasing day by day, so they require not only good products, but also beautiful packaging. Packaging will create a good feeling about new products. One of the things which cannot miss in the packaging is the logo of the company. In addition, the weight can fluctuate among 100g, 150g, 210g, 250g and 500g. Then, some required information on package should be paid attention such as Serial
. The price difference in the packaging is a strong sign of a customer’s choice. For example, two product packs are worth 25$ for the same 1.5kg package. It has been said that if there is a premium, customers will be able to choose from any one of the packs without having to choose for the brand. The price difference in the packaging is not a cause for worry for the brand but rather to save money. A few important factors in pricing are the number of packages (including a discount), the distance of the package and what price the package gets or even how the packaging is distributed. Packaging of the first two products can easily improve the quality of that company by allowing users to enjoy it without having to pay huge marketing expenses.
This is why a company which tries to improve by increasing the price of packaging in order to make its products more “luxurious” makes it a must spend to keep sales in a “light” quality. It cannot guarantee a perfect product but it can make products better, so it is worth saving for more expensive for the “best”. In fact, by keeping brand sales in a light quality, the marketing expenses it brings to the top level can be reduced.
The following factors affect the quality of the product
Price change
Expected sale
Luxurious price differences
The cost of using the packaging
The brand name
The packaging is sold in the same way as you would buy physical copy, so shoppers will easily get a good impression on the product. Packaging can actually help the company to sell an “excited” feeling. If the customer is the first one to walk in without even waiting for him at the front to buy the item, it provides an opportunity to give him a better opinion about the product at that time.
The reason for this is simple: if there is a price difference, many users will not actually notice it. A very good indicator is the change in price; especially with the marketing in the “low” price bracket. As with the shipping cost, there is the possibility of paying higher than anticipated prices before shipping. Packaging can make the price of that pack (if it is too expensive) a good indication as to what the customer means. One of the best way to improve the quality of your product is by making it available for everyone to find for FREE.
Let this help you to determine if the product is worth the cost of shipping on the one hand, or whether it is worth that much if the customer is willing to pay for the packaging.
The quality of the packaging. The difference in quality of packaging by the customer and price will increase the demand for the packaging. It can allow the companies to compete in the marketplace. A large quantity of product that offers some degree of uniqueness can also attract customers to the product.
This concept is in direct reference to products being sold online. When there is something great about the product it is available at the same price as the product. This also means that consumers get to choose between the good, which are offered by different