Marketing Product Strategy – Presentation or Speech – Zajiba Tarannum
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PRODUCT STRATEGY:Product strategy is mainly categorized in 3 things:Core Product/ Benefit Level: This is the main functional benefit of the product/ service. It signifies the positioning of the brand. So, in this case our core product/ benefit level is recreation and entertainment.Actual Product Level: This product level is also known as Generic product level. And this signifies the outlook of the product and also gives the customers an idea of how the product is categorized, what is it all about. And for our brand the product category is mainly action figures, vehicles, outdoor/ sport related, dolls, arts and crafts/ kits/ sets models, stuffed animals and dolls and building sets. We even have video games and accessories, smart phones, ipads and tablets, preschool toys, electronic gaming consoles and devices, puzzles and games and electronic learning toys.The brands that we chose to feature in our toy store are:Animal planet, Crayola, Dream Dazzlers, Fisher Price, Hot Wheels, Nitendo, Nerf, Playmobil, Step 2, Leap Frog, Lego, Imaginarium, Fast lane, Vtech, FAO Schwarz.There will be some additional categories such as,Merchandises: movie and cartoon.Merchandises: T-shirts of action figures, posters, etc.Comic books, electronic gaming devices (PS, Xbox, etc) and games.Augmented Product Level: Under this lies the features beyond the outlook of the products. This signifies the special benefits or the after sale services provided by a product/ service. So in case of our toy store, we expect to provide after sale services in some specific toy categories. Most toys of international brands come with a specific time period guarantee or warranty which are not usually viable in a country like Bangladesh. However, due to our expected close contact with the toy brands, they would provide our customers with this benefit. Moreover, we will also provide assembling service so as to fit the toys which are complex in nature at customers’ homes through our own personnel. Also, the fact that most of our products are original and shelved directly from manufacturer’s factory would make us unique.Product  Strategy to Build Brand Equity:

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(2015, 08). Marketing Product Strategy. EssaysForStudent.com. Retrieved 08, 2015, from
“Marketing Product Strategy” EssaysForStudent.com. 08 2015. 2015. 08 2015 < "Marketing Product Strategy." EssaysForStudent.com. EssaysForStudent.com, 08 2015. Web. 08 2015. < "Marketing Product Strategy." EssaysForStudent.com. 08, 2015. Accessed 08, 2015. Essay Preview By: Zajiba Tarannum Submitted: August 9, 2015 Essay Length: 592 Words / 3 Pages Paper type: Presentation or Speech Views: 394 Report this essay Tweet Related Essays Product Strategy of the British Airways Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is 958 Words  |  4 Pages Marketing Communications Strategy Leadership Research Paper-Learning Team-Week 2 Assignment- Fo’s Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap 804 Words  |  4 Pages Product Strategy Brief PRODUCT STRATEGY BRIEF COMPANY Overview Company’s mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive 714 Words  |  3 Pages Marketing: Product Loyalty Marketing: Product Loyalty Kamaria Gammon Unit 3 Individual Project Product & Price Inst. Alan Mandel December 2, 2006 The American Heritage Dictionary states the definition 1,712 Words  |  7 Pages Similar Topics Marketing Implementation Strategy Retail Store Marketing Product Objectives Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Product Strategy And Preschool Toys. (June 14, 2021). Retrieved from https://www.freeessays.education/product-strategy-and-preschool-toys-essay/