Where Am I Taking My AudienceEssay Preview: Where Am I Taking My AudienceReport this essayHow to communicate and be able to provide an excellent presentation.Where Am I Taking My Audience?As I began my online studies, I did not know what to expect, all I knew I was embarking in a new journey. My perception was I had no perception. I was not aware this journey was about to challenge my perception of electronic communication. That is what communication is all about; its about overcoming the audience perception and bringing forth a message. There are three major characteristics that should be considered when addressing an audience; needs and concerns of the receiver, culture and expectations.
I have come across a few posts on the internet in which a listener’s needs and concerns did not align with expectations of “what a great book this is and can be”. If I am ever in any doubt about an information gathering or presentation the first thing I should do is take a look up information about the topic. The majority of the people who are likely to know more about information gathering are likely to have heard something about The Mind of a Mind and what’s important for them, or even read something. People think that information gathering is so important there can be no bias from the audience, right? Unfortunately at times we are not as sure as we’d like to be that our information gathering may have been made up by an educated and knowledgeable professional who was in the room, yet the problem is people are still able to have their information filtered to within their own minds. This, I think, creates a real issue since as you grow you are in a better position to present information within a narrative the larger you are. Your audience, their brain, your ears, your gut, all the things we need to know can all get filtered in to your presentation. The biggest complaint I heard that I was faced with in my own work was that “what am I taking this from? What AM I saying and saying when I’m not paying attention?” While I agree with their point of view I know many have a lot of negative experience in the digital world – I am not one of those. Not knowing what the purpose behind your presentation is, and yet having the thought of putting words in my mouth, I had no idea. My only thought at the time was “I can’t believe you’re going through this now…” Then I read the post by Karp on this topic and came to the conclusion that “it needs to be understood as a message, not a response to or an endorsement of any message.” This was all the proof I needed to stop listening to the “I can no longer believe you’re doing this anymore” crowd which I had a hard time hearing myself in the first place. As I continued to read what I began to read others began coming forward with concerns regarding this idea. It was often thought that I was being overly dramatic with the information and thought I was not listening to the audience. It was a common perception of the world that I would appear to be giving them my information. As anyone who has experienced something like this can tell you it is not an isolated case. After reading some of the comments, people began to point out that “she is actually the wrong message,” “I heard you were talking about ‘all that crap’ and ‘it doesn’t belong in the internet community'” It has been reported that there seems to be a divide at the top between the media culture
I have come across a few posts on the internet in which a listener’s needs and concerns did not align with expectations of “what a great book this is and can be”. If I am ever in any doubt about an information gathering or presentation the first thing I should do is take a look up information about the topic. The majority of the people who are likely to know more about information gathering are likely to have heard something about The Mind of a Mind and what’s important for them, or even read something. People think that information gathering is so important there can be no bias from the audience, right? Unfortunately at times we are not as sure as we’d like to be that our information gathering may have been made up by an educated and knowledgeable professional who was in the room, yet the problem is people are still able to have their information filtered to within their own minds. This, I think, creates a real issue since as you grow you are in a better position to present information within a narrative the larger you are. Your audience, their brain, your ears, your gut, all the things we need to know can all get filtered in to your presentation. The biggest complaint I heard that I was faced with in my own work was that “what am I taking this from? What AM I saying and saying when I’m not paying attention?” While I agree with their point of view I know many have a lot of negative experience in the digital world – I am not one of those. Not knowing what the purpose behind your presentation is, and yet having the thought of putting words in my mouth, I had no idea. My only thought at the time was “I can’t believe you’re going through this now…” Then I read the post by Karp on this topic and came to the conclusion that “it needs to be understood as a message, not a response to or an endorsement of any message.” This was all the proof I needed to stop listening to the “I can no longer believe you’re doing this anymore” crowd which I had a hard time hearing myself in the first place. As I continued to read what I began to read others began coming forward with concerns regarding this idea. It was often thought that I was being overly dramatic with the information and thought I was not listening to the audience. It was a common perception of the world that I would appear to be giving them my information. As anyone who has experienced something like this can tell you it is not an isolated case. After reading some of the comments, people began to point out that “she is actually the wrong message,” “I heard you were talking about ‘all that crap’ and ‘it doesn’t belong in the internet community’” It has been reported that there seems to be a divide at the top between the media culture
Companies today invest time and manpower in researching customers needs, wants and desires so they can be part of a competitive market. They believe the more familiar they are with the receiver, the easier this task will be (Lehman & DuFrene).
Communication with a diverse culture can be very challenging because people have different ways of thinking, seeing, hearing and interpreting the world. It is essential that the sender builds a connection with their audience. It was well said in an article written for a public relations audience, “If we who frame words for executives and organizations can learn to see through the eyes of the people we wish to persuade, if we can address their aspirations we can discover what motivates them, and nourish it” (Kirkpatrick, 2004, 28).
It will be then that the receiver will be able to develop credibility for the sender. It is clear that the perception of reality is also limited by previous experiences and attitudes toward the sender of the message (Lehman & DuFrene).
It is necessary not to envision your audience but to get to know your audience, so I ask the question, “Where are you going to take your audience”?ReferencesLehman, C. M., & DuFrene, D. D. (2011). Envision the Audience, P61, BCOM2. Mason, OH: South-Western Cengage Learning.Kirkpatrick, T. (2004). Do You Know Where Your Audience Is Going?. Public Relations Quarterly, 49(1), 28-31. Retrieved from EBSCOhost.