Business Strategy & Competitors
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MAD CASE QS
1. Business strategy& competitors
! What is the business strategy adopted by Ecco? How does this compare with the approach of Eccos competitors?
! Sem.2 What is Legos current strategy (ie at the time of the case)?
! P1011 Identify the main factors that drive Apple Inc.s business strategy and discuss how they are utilised to strengthen the companys competitive position. (b) To what extent does the company benchmark its performance against its main competitors?
! P1112 Assess the main factors that drive BMWs business strategy and to what extent they benchmark against their main competitors? Based on your answer in part (a), advise in what way management of BMW should compete against their main competitors.
2. Value chain
! Sem.1 Describe the value chain of Eccos products.
! P1011 Briefly define and discuss customers value drivers and value chain analysis and how they can
be used by Apple Inc. to maintain high customer satisfaction.
! P1112 Briefly describe products value attributes perceived by BMWs customers and advise how
BMW introduced these attributes into its value chain in order to maintain high customers satisfaction.
! P1213 What is meant by a companys value chain?
3. Strengths & weakness
! Sem.1 What are Eccos strengths? Are there areas of weakness or concern that you think should be addressed, and if so how?
! Sem.2 What are strengths and weaknesses of the company in relation to the market and competitive environment?
! P1213 Outline LEGOs current strategy and evaluate the companys strengths and weaknesses.
4. Target costing& Sustainable competitive advantage
! Sem.1 What are the situations in which target costing is a useful tool? To what extent would it be useful?
Sem.1
! P1011 Discuss, with reference to both the case study and the academic literature, why target costing is crucial for Apple Inc.s sustainable competitive advantage.
! P1112 Using the information provided in the case study and the additional material you have collected as a result of your own research on BMW, discuss why target costing is crucial for BMWs sustainable competitive advantage, illustrating