Correlation Between Advertising and Overseas Students Purchasing Decision – Essay – Bigky Keerati
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Correlation Between Advertising and Overseas Students Purchasing Decision
DiscussionThe aimed of this research was to found out there was the correlation between advertising and overseas students purchasing decision. The hypothesis of this study was there was correlation between advertising and purchasing decision. The results confirmed the hypothesis. Firstly, both males and females overseas students usually used advertising to get information about products before making a purchase decision. Result showed positively according to Shavitt, Lowrey and Haefner(1998) who found that advertising helped Americans to guiding purchasing decision. Moreover, some receptiveness is affected by attitudes towards advertising studied by Ha and McCann (2008). There were some correspondent between advertisement and attitude of overseas students are positive when they willing to purchase products then, advertisements shown. Supported by Broussard (2000) study about relation between advertising frequency and respond. Whatever, overseas students love to pay attention in advertisements supported by Kumar and Raju (2013) that customers are likely to watch more of the advertisements which affect their opinion.

Secondly, Most of overseas students visited both sites of consumers generated sites and marketers generated sites. Result showed slightly differently with research  of  Bronner, Hoog,(2010)  the study about Consumer generated and marketer generated websites in consumer decision making. Overseas students at Navitas preferred to visited consumers generated sites more than marketers generated sites. Perhaps, consumers generated sites given useful and reliably information than marketer generated sites. A possible explanation could be effected of WOM online by another users  Chen and  Kirmani (2011) examine how motivation affects consumers’ online posting decisions. Finally, result showed overseas students generally to talked to friends online about information of products. To compared with research of Reigner,(2007) the study of word of mouth on the websites effected on consumer purchase decisions. The result of students in Navitas also showed positive relevant with study of Reigner. Word of mouth operates through a complex process that transforms commercial information into culturalstories relevant to the members of particular communities. Explained by Kozinets, Valck, Wojnicki, and Wilner, (2010) the study of Word of mouth online marketing.Due to lack of time, funds and human resources , the survey included only students at Navitas Wynyard , Sydney and not overseas students from other universities across Australia. This means that this data is not representative to all overseas students in Australia. As such, in future studies, the sample should include students from universities across all Australian cities.

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(2016, 07). Correlation Between Advertising and Overseas Students Purchasing Decision. EssaysForStudent.com. Retrieved 07, 2016, from
“Correlation Between Advertising and Overseas Students Purchasing Decision” EssaysForStudent.com. 07 2016. 2016. 07 2016 < "Correlation Between Advertising and Overseas Students Purchasing Decision." EssaysForStudent.com. EssaysForStudent.com, 07 2016. Web. 07 2016. < "Correlation Between Advertising and Overseas Students Purchasing Decision." EssaysForStudent.com. 07, 2016. Accessed 07, 2016. Essay Preview By: Bigky Keerati Submitted: July 14, 2016 Essay Length: 530 Words / 3 Pages Paper type: Essay Views: 340 Report this essay Tweet Related Essays Student Involvement & Improved Decision Quality Organisational Behaviour Essay: Student Involvement & improved decision quality There has been a strong trend amongst teaching circles in recent years involving enhancing the role 1,211 Words  |  5 Pages Malaysian Government Decision on the Banned of the Advertisements Targeting Children Marketing Management – Question 1 Introduction We all know that advertising is one of the methods used to create awareness and promotion (Promotion - Wikipedia, 594 Words  |  3 Pages Purchasing Decisions and Transportation Cost For many years now, remarkable interest has been shown in supply chain management due to its significant potential to improve the efficiency of operations and 356 Words  |  2 Pages The Impact of Social Media on Customer Purchase Decision 21rst/09/2016 Names: Nice IHOZO Class: Marketing 3,1 Research methods Assignment Contents ANALYSING THE IMPACT OF SOCIAL MEDIA ON CUSTOMER PURCHASE DECISIONS 2. Literature Review 2.0 4,382 Words  |  18 Pages Similar Topics Student Future Advertising Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Overseas Students And Hypothesis Of This Study. (July 21, 2021). Retrieved from https://www.freeessays.education/overseas-students-and-hypothesis-of-this-study-essay/