Business Plan
Essay title: Business Plan
VENTURE DESCRIPTION
Our business is in providing outstanding medical care and rejuvenation packages to the global community in India. We will have the best infrastructure and the best possible Medical facilities, accompanied with the most competitive prices; customers can get the treatment done in this facility at the lowest charges compared to western rates. The Health care city will be a regional center of excellence for medical services. It includes:
MEDICAL CLUSTER
Hospital and clinics
Transplantation centre
Rehabilitation centre
Diagnostic centre
Day clinics
WELLNESS CLUSTER
Nutrition centre
Sports medicine
Ayurvedic therapies and medicines
Check up facilities
Resort and SPA
The hospital in Health care city will be a modern facility offering high-technology health care solutions. It provides primary care services such as family medicine maternity and child care, immunization and nutrition. It also provides secondary care services in internal medicine, general surgery, obstetrics and gynecology, pediatrics, ophthalmology, orthopedics.
Dermatology, dentistry and psychiatry care will also be provided. Besides, the hospital in the health care city will provide high quality of tertiary care services such as cardiology, neurology, nephrology, gastroenterology, endocrinology neonatology, neurosurgery, plastic surgery and urology. The hospital offers a comprehensive package comprising health check-ups for executives of various companies. These include a complete array of blood tests, X-rays, ultrasound, TMT, ECG, pulmonary function tests, echocardiography and eye and dental check-ups. We aim to be the only comprehensive Wellness Centre in the world. Holistic healing therapies like Ayurveda, Aromatherapy, Pranic Healing, Yoga, Meditation and Music Therapy are leveraged to provide unmatched complementary and post-operative care. Our business will focus on both the huge expatriate Indian and other foreign nationals besides the local market. India is developing as the most attractive emerging market in Asia and there is a unique opportunity for our business. Our business will be a local solution to the lack of health care facilities in the area. In the initial stage, the establishment will draw customers primarily from the local market while attracting customers from other parts of the country and also outside the country. Providing medical care to foreign nationals and expatriates is our niche. The competition in the market is now too low when it comes to offering quality medical care to foreign customers. But yet there is heavy influx of foreign patients to India. Our business intends to capitalize on this influx of patients. India is a significant long-term investment destination because over the past couple of years, India has been among the best performing markets. And this is the right time to invest and set up our business. Health care city will be able to provide quality medical care and resort stay packages to foreign customers besides the local