A Project Report on Maruti Suzuki
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A project report on Maruti Suzuki
Introduction
Maruti Suzuki India Ltd., formerly known as Maruti Udyog Ltd., is the one of the oldest car manufacturers in India. The company has written 30 years old history in the rich Indian heritage. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is Indias largest passenger car company. Maruti is Indias most saleable car. There are a variety of Maruti car brands that has dominated the Indian roads.
History
Suzuki
In 1909, Michio Suzuki founded the Suzuki Loom Works for Japans giant silk industry in the small seacoast village of Hamamatsu, Japan. The companys first 30 years focused on the development and production of weaving machine, which was exported overseas. Later based on the consumer demand, he decided to build small cars. Within 2 years, in 1939, suzuki had completed several compact prototype cars. When the World War II started, production plans for Suzukis new vehicles were halted when the government declared civilian passenger cars a “non-essential commodity.” Post 1952, suzuki started producing motorcycles and officially changed its name to Suzuki Motor Co. Ltd. Following the success of motorcycles, Suzuki started producing cars.
Maruti Udyog Ltd.
Maruti Udyog Ltd. (MUL) was basically formed to cater to the problems of insufficient public transport capability of the Government. During the early 80s, India was facing tremendous problems regarding public transport. And there was no possible solution to curb this problem. The Indian markets were yet to be opened to globalization hence; there were very few car manufacturers in the country. However, the need for an alternative was becoming very necessary, when the Government of India through an Act of Parliament formed Maruti Udyog Ltd. in 1981. Indian government hunted for a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzukis bid was considered negligible. While the major companies were represented by executives, Osamu Suzuki, chairman and CEO of Suzuki Motor Corporation was present in all rounds of discussion and he subtly massaged the Indian delegations egos and convinced them about the sincerity of Suzukis bid. Then both signed a joint venture in Oct 1982. On the 17th September 2007, Maruti Udyog was renamed as Maruti Suzuki India Limited.
Growth story
1981: Maruti Udyog Limited was established in February 1981.
1983: It entered into partnership with Suzuki Motor Co. Ltd. The actual production started in 1983 with the Maruti 800, based on Suzuki Alto kei car which at that time was the only modern car available in India. Its only competitors were Hindustan Ambassador and Premier Padmini and both were around 25 years out of date at that point.
1984: Maruti launched Maruti Suzuki Omni. It was believed to be one of the best passenger cars until the late 1990s.
1985: In 1985 was launched an off-road vehicle, Maruti Suzuki Gypsy. Though the car has been faded by even better SUVs like Mahindra Pajero, Mahindra Scorpio, and Tata Safari, Maruti Suzuki Gypsy is still a hot time favorite for youngsters. This is till date one of the best SUV in India.
1990: This year saw the launch of Indias first contemporary sedan, Maruti 1000, a car that many of us have not even heard about.
1991: In this year, Maruti Suzuki started cumulative indigenization of nearly about 65% of all its car models.
1993: It introduced Maruti Suzuki Zen in this year.
1994: By this period of time, few other car manufacturers had also hit the Indian market which eventually made Maruti more competitive in its car models and more aggressive in its operations. The introduction of Zen was then followed by the launch of Maruti Suzuki Esteem in 1994.
1999: Introduction of Maruti Suzuki Baleno and Maruti Suzuki WagonR
2000: Introduction of Maruti Suzuki Alto.
2001: In 2001, Maruti Udyog Ltd became one of the first automobile companies anywhere in the world to get an ISO 9000:2000 certification.
2003: The company also launched another SUV in the Indian market known as Maruti Suzuki Grand Vitara in 2003. This car was not successful during that year and was phased out. Later in 2007, the company re-introduced the new car with better features and engine technology. Maruti Suzuki Versa and Maruti Suzuki Zen Estilo are an addition to Maruti cars but unfortunately were not as successful as other in the list.
2005: After these successful launches by Maruti Suzuki, a world strategic car model, popularly known as Maruti Suzuki Swift, was introduced in 2005. This car is available in both petrol and diesel version and is a big hit in the Indian car market. Swift is as swift as its name and is winning hearts and applauds across the country.
2007: The company introduced a hot, elegant and one of the most comfortable sedan, christened as Maruti Suzuki SX4, in 2007.
Company Profile
The Company is engaged in the business of manufacturing, purchase and sale of motor vehicles and spare parts (automobiles).
The other activities of the Company include facilitation of pre-owned car sales, fleet management and car financing.
The Company has a portfolio of 14 brands and over 150 variants.