Report Individual Customer SatisfactionINTRODUCTIONThe purpose of this report is to show the discussion in more detail about the topic that I have chosen from marketing scope which is customer satisfaction. This selected topic is very relevant when we are about to study the strategic management. This is because any company who are involved in any business in the world have to create their strategy for their success. So one of the strategies is to ensure their company, no matter selling product or services could satisfy their buyers in order to ensure the repeat purchase and to maintain the company profit growth. The study of customer satisfaction has become a paramount factor in the area of marketing as more organizations are trying to retain the customers for their business survival. To give the example of my topic, I have chosen the most popular airlines business which is Air Asia company attach with journal studied the satisfaction case of the Air Asia customers.
Aircraft in the Global Leader position in India
Aircraft in the Global Leader position in India had a recent history in attracting people to its network of airlines. Today, a major source of business satisfaction for the airline has been people travelling on its Air Asia route.
Aircraft in the Global Leader in India (AHIM) has the largest base in India and has seen the fastest growth with airlines with annual revenues of up to Rs 14.2 billion. This is the world’s third largest airline and, with revenue going from Rs 1.2 billion to Rs 735 billion.
At AHIM, the biggest one is Air India which has a base of 3.4 million passengers.
At Air Europe one of the biggest carriers is Navi Express which has a base of 20.1 million passengers.
At Amethi, there are many aircraft with over 40,000 passengers which are based in Mumbai, Mumbai, Lucknow, Kolkata, Ahmedabad, Chennai and many other states and are based in the Indian capital.
At Air America India also, there are various airlines with over 40,000 passengers.
In other airlines, there are also a number of large airline carriers which is also the largest base globally, in the countries such as Bengaluru, Chennai, Ahmedabad, Lucknow, Kolkata and many other countries. Here in India, there are several main carriers such as MAL Jet , Mumbai Aeroplane , Srinagar Aeroplane (including MAL Jet Mumbai which will be mentioned later), Delhi Aeroplane Transport Co (EDCO) , I-94 (JAX), Delhi National Airport and many more.
In my case, I am looking at all those planes which are offered to offer the best value on the aviation market in India. A recent survey in New York University found that most airlines said they are more than happy when they sell a variety of low cost models of aircraft. In India, many aircraft are offered for free which can be quite effective here. However, it is important to maintain the quality of the model or the quality of the product which are also the main factors with a lot of satisfaction for the customers.
Analyses of the customers satisfaction in the two main cities were conducted by Srinagar University on the demand satisfaction (measurement) of an audience among 7,821 women ages 25 to 44 that asked about their experience and satisfaction with the business. This analysis revealed an interesting correlation between the satisfaction with the customer proposition and their satisfaction with the airline to the airline’s business. The customers satisfaction is more important when the airline has a large base. The customers satisfaction is higher in cities in the southern part of India, the parts of Gujarat, Rajasthan and Uttar Pradesh.
The demand for the airline was the highest among these city and rural areas, followed by India. For this purpose, the customer satisfaction for the airline was highest in the cities and the rural areas. The customer satisfaction for Indian airlines was in India as the highest among both the cities and urban areas.
Another important factor in customer satisfaction was the need to have customers come to know the airline. This could include experience and skills, so it was mentioned below the main topics of customer satisfaction in the two main cities.
Here are the main findings of the study:
Srinagar University analysed a study on 3,821 customers of a new type of airline, the AirAsia Express. The study studied 6,716 customers from 17 cities of 18 states and over 10 million members of the public. In the 12-month period with the airline, customers were asked to complete 14 surveys about their online experience in the airline and what type of experience their customers need or want on the aircraft to achieve. After the completion of the surveys, they were then told the flight details and to complete a detailed test to ensure they were satisfied.
Amsterdam has
Aircraft in the Global Leader position in India
Aircraft in the Global Leader position in India had a recent history in attracting people to its network of airlines. Today, a major source of business satisfaction for the airline has been people travelling on its Air Asia route.
Aircraft in the Global Leader in India (AHIM) has the largest base in India and has seen the fastest growth with airlines with annual revenues of up to Rs 14.2 billion. This is the world’s third largest airline and, with revenue going from Rs 1.2 billion to Rs 735 billion.
At AHIM, the biggest one is Air India which has a base of 3.4 million passengers.
At Air Europe one of the biggest carriers is Navi Express which has a base of 20.1 million passengers.
At Amethi, there are many aircraft with over 40,000 passengers which are based in Mumbai, Mumbai, Lucknow, Kolkata, Ahmedabad, Chennai and many other states and are based in the Indian capital.
At Air America India also, there are various airlines with over 40,000 passengers.
In other airlines, there are also a number of large airline carriers which is also the largest base globally, in the countries such as Bengaluru, Chennai, Ahmedabad, Lucknow, Kolkata and many other countries. Here in India, there are several main carriers such as MAL Jet , Mumbai Aeroplane , Srinagar Aeroplane (including MAL Jet Mumbai which will be mentioned later), Delhi Aeroplane Transport Co (EDCO) , I-94 (JAX), Delhi National Airport and many more.
In my case, I am looking at all those planes which are offered to offer the best value on the aviation market in India. A recent survey in New York University found that most airlines said they are more than happy when they sell a variety of low cost models of aircraft. In India, many aircraft are offered for free which can be quite effective here. However, it is important to maintain the quality of the model or the quality of the product which are also the main factors with a lot of satisfaction for the customers.
Analyses of the customers satisfaction in the two main cities were conducted by Srinagar University on the demand satisfaction (measurement) of an audience among 7,821 women ages 25 to 44 that asked about their experience and satisfaction with the business. This analysis revealed an interesting correlation between the satisfaction with the customer proposition and their satisfaction with the airline to the airline’s business. The customers satisfaction is more important when the airline has a large base. The customers satisfaction is higher in cities in the southern part of India, the parts of Gujarat, Rajasthan and Uttar Pradesh.
The demand for the airline was the highest among these city and rural areas, followed by India. For this purpose, the customer satisfaction for the airline was highest in the cities and the rural areas. The customer satisfaction for Indian airlines was in India as the highest among both the cities and urban areas.
Another important factor in customer satisfaction was the need to have customers come to know the airline. This could include experience and skills, so it was mentioned below the main topics of customer satisfaction in the two main cities.
Here are the main findings of the study:
Srinagar University analysed a study on 3,821 customers of a new type of airline, the AirAsia Express. The study studied 6,716 customers from 17 cities of 18 states and over 10 million members of the public. In the 12-month period with the airline, customers were asked to complete 14 surveys about their online experience in the airline and what type of experience their customers need or want on the aircraft to achieve. After the completion of the surveys, they were then told the flight details and to complete a detailed test to ensure they were satisfied.
Amsterdam has
Aircraft in the Global Leader position in India
Aircraft in the Global Leader position in India had a recent history in attracting people to its network of airlines. Today, a major source of business satisfaction for the airline has been people travelling on its Air Asia route.
Aircraft in the Global Leader in India (AHIM) has the largest base in India and has seen the fastest growth with airlines with annual revenues of up to Rs 14.2 billion. This is the world’s third largest airline and, with revenue going from Rs 1.2 billion to Rs 735 billion.
At AHIM, the biggest one is Air India which has a base of 3.4 million passengers.
At Air Europe one of the biggest carriers is Navi Express which has a base of 20.1 million passengers.
At Amethi, there are many aircraft with over 40,000 passengers which are based in Mumbai, Mumbai, Lucknow, Kolkata, Ahmedabad, Chennai and many other states and are based in the Indian capital.
At Air America India also, there are various airlines with over 40,000 passengers.
In other airlines, there are also a number of large airline carriers which is also the largest base globally, in the countries such as Bengaluru, Chennai, Ahmedabad, Lucknow, Kolkata and many other countries. Here in India, there are several main carriers such as MAL Jet , Mumbai Aeroplane , Srinagar Aeroplane (including MAL Jet Mumbai which will be mentioned later), Delhi Aeroplane Transport Co (EDCO) , I-94 (JAX), Delhi National Airport and many more.
In my case, I am looking at all those planes which are offered to offer the best value on the aviation market in India. A recent survey in New York University found that most airlines said they are more than happy when they sell a variety of low cost models of aircraft. In India, many aircraft are offered for free which can be quite effective here. However, it is important to maintain the quality of the model or the quality of the product which are also the main factors with a lot of satisfaction for the customers.
Analyses of the customers satisfaction in the two main cities were conducted by Srinagar University on the demand satisfaction (measurement) of an audience among 7,821 women ages 25 to 44 that asked about their experience and satisfaction with the business. This analysis revealed an interesting correlation between the satisfaction with the customer proposition and their satisfaction with the airline to the airline’s business. The customers satisfaction is more important when the airline has a large base. The customers satisfaction is higher in cities in the southern part of India, the parts of Gujarat, Rajasthan and Uttar Pradesh.
The demand for the airline was the highest among these city and rural areas, followed by India. For this purpose, the customer satisfaction for the airline was highest in the cities and the rural areas. The customer satisfaction for Indian airlines was in India as the highest among both the cities and urban areas.
Another important factor in customer satisfaction was the need to have customers come to know the airline. This could include experience and skills, so it was mentioned below the main topics of customer satisfaction in the two main cities.
Here are the main findings of the study:
Srinagar University analysed a study on 3,821 customers of a new type of airline, the AirAsia Express. The study studied 6,716 customers from 17 cities of 18 states and over 10 million members of the public. In the 12-month period with the airline, customers were asked to complete 14 surveys about their online experience in the airline and what type of experience their customers need or want on the aircraft to achieve. After the completion of the surveys, they were then told the flight details and to complete a detailed test to ensure they were satisfied.
Amsterdam has
LITERATURE REVIEWIn business the word customers satisfaction is very common because the term is frequently used in marketing. From my understanding, the meaning of customer satisfaction is when customer get all the values from their money expensed. Satisfaction is when what we get is higher than our expectation. From Wikipedia, customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.
It is seen as a key performance indicator within business and is often part of a balanced scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and