Youesh Ltd Restaurant Business Plan
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Business Plan[pic 1]-BUSA 2205 Entrepreneurial Management-Kim Chan – A00717000Niklas Lefevre – A00983490Trystan King – A00901332British Columbia Institute of TechnologySchool of BusinessTable of Content1. Business Overview 41.1. Overview 41.2. Legal Structure 42. The Market 42.1. Target Market 42.2. Customer profile 52.3. Market Trends 52.4 The Competition 52.5. Competitive Advantage of YOUESHLTD. 63. 3.1. Product range 73.2. Pricing policy 83.4. Promotion strategy 83.5. Customer service strategy 93.6. Suppliers 104. Operating Plan 104.1. Location 104.2 Research and Development 104.3 Lease Agreement 114.4 Equipment 114.5 Technology 124.6 Environmental 125. Human Resources Plan 125.1 Key employees 125.2 Business Hours and Shifts 135.3 Organizational Chart 145.4 Job Roles and Descriptions 155.5 Human Resource Remuneration, Benefits and Policies 175.6 Grievance procedure 195.7 Hiring Plan 195.8 Training and Development 206. Legal 216.1 Floor plan 226.2 Kitchen Plan 236.3 Menu Plan 246.4 Food Safety plan 256.5 Sanitization plan 276.6 Permits 297. Financial Plan 307.1 Income Statement 307.2 Cash Flow Projection 317.3 Balance Sheet 337.4 Net Worth 347.5 Personal Cash Flow – Trystan King 35
7.6 Personal Cash Flow – Niklas Lefevre 367.7 Personal Status – Kim Chan 377.8 Break Even Analysis 387.9 Revenue Model 398. Action Plan 409. Executive Summary 4110. Appendix 4111. List of References 41Internet 41Business Overview[pic 2]1.1. OverviewYouesh is a limited service restaurant with a focus on healthy, quick food choices for British Columbians. Located in the heart of fast growing downtown Langley, Youesh caters to the gap in healthy food options where food is quick, healthy, tastes good and served by a company that is focused on sustainability and the environment. Catering to a growing number of active people with healthier lifestyles Youesh serves food that is local, free of hormones, preservatives, steroids and non-GMO whenever possible. Local produce is sourced to reduce its carbon footprint and imperfect produce is used for increased sustainability and reduce the amount of food waste in the community. Trends in the industry show people between the ages of 30 to 55 years who enjoy western culture food see the benefit of paying more to maintain a healthy lifestyle. 1.2. Legal StructureYouesh is Limited Liability Corporation. Shareholders are Niklas Lefevre, Trystan King and Kim Chan. The shareholders are well educated with experience in the industry. The Business plan will reflect their knowledge and show the viability of this business in the restaurant industry.The Market2.1. Target Market [pic 3]YOUESHLTD. will offer breakfast options, healthy burgers, snacks, and drinks. Its target market is the fast food market, but more specifically, fast food which offers healthy alternatives. The fast food market is a mass market. Canadian people spend about $23 billion on fast food items with 4.3 billion visits in fast food restaurant each year[1] which means that every Canadian eats, on average, every third day in such a restaurant. In addition, it is a growing market, as young people like to consume fast food items while older parts of the population prefer to create their own meals[2]. For that reason, fast food businesses recorded an increase in sales of 4% in 2014[3]. Furthermore, the fast food market is a B2C market (business to customer). This is important to point out because customers´ buying decisions are usually more influenced by emotions than in the B2B (business to business) area which is relevant for the marketing aspects. This applies largely in the fast food industry as the value of a fast food item is individually worth less as there is a great supply of various items. Youesh will target the healthy fast food market segment, which, for now, is being limited to the region of Vancouver, British Columbia. The greater Vancouver area itself has a population of approximately 2.5 million inhabitants with an average expenditures for food estimated at $7,700 per year[4], per month. All in all, the market potential for this region with its ca. 900,000 households[5] is almost $7 billion.