Essay About European Business Environment And European Union Economy

European Business Environment – Gms 692
1
Introduction:
Yes the European Business Environment is still a good place to invest and conduct
business today. The European Union Economy is the world’s largest region as measured by
assets managed, with $US 32.7 trillion vs. 27.1 trillion in North America.1 The European market,
especially of England, Germany, and France is a highly profitable opportunity for many
businesses to conduct business, and many companies strive to break into their market. The
European Economy is dominated by the big economies of the “Big Three” countries which
includes Germany, France, and UK.2 The total GDP of EU is 16 trillion; Germany with 3.2
trillion, France with 2.6 trillion, and UK with 2.2 trillion.3 This means that half of the EU
economy is represented by these three nations. When it comes to business, each of these countries
have confirming status as leading economic players in the world. They have a great impact in
Europe and in the entire world.
Market Attractiveness:
One of the main reasons for businesses to invest in these European countries is because of
their attractive markets. UK for example has the third largest economy in the European Union,
and the sixth largest in the world with a GDP of $2.3 trillion (Appendix 1).4 They have a highly
developed, diversified, and market-based economy (Appendix 2).5 Services, particularly banking,
insurance, and business services, account by far for the largest proportion of GDP (Appendix 3).6
Even though their service sector is quite dominating, Britain’s industrial output is also very
Manjuris, M. (2011). Economies of Europe: An Overview. [Slide 10]
Manjuris, M. (2011). Economies of Europe: An Overview. [Slide 13]
Manjuris, M. (2011). Economies of Europe: An Overview. [Slide 13]
Manjuris, M.