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Social Proof Principle of PersuasionEssay Preview: Social Proof Principle of PersuasionReport this essaySocial Proof Principle of PersuasionSocial Proof Principle of PersuasionPersuasion is the process of changing ones thinking towards something. According to Cialdini (2006), there are six principles used to explain persuasion. They include: reciprocation, social proof, commitment and consistency, authority, liking and scarcity. These.