Marketing Join now to read essay Marketing What is a sustainable competitive advantage? To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated.
Avrop Avrop Resource/ Capability Valuable Inimitable Exploited by Org. Competitive Implication Strength or Weakness Temporary Competitive Advantage Strength & Distinctive Competence Competitive Disadvantage Weakness & Sales Competitive Parity Strength Competitive Disadvantage Weakness Temporary Competitive Advantage Strength & Distinctive Competence VRIO: AVON => Developing Countries VRIO: AVON => Developing Countries VRIO: AVON => Developing Countries VRIO:.
