Essay On Singapore Airlines Swot Analysis

Singapore International Airline Management Strategy Content1.0        Introduction……………………………………………………………………022.0        Background……………………………………………………………………033.0        SINGAPORE AIRLINES Mission, Vision and Values……………………………………………043.1        Mission…………………………………………………………………………043.2        Vision…………………………………………………………………………043.3        Values…………………………………………………………………………..04Table 1: Values………………………………………………………………………..044.0        Core Competencies………………………………………………………….055.0        SWOT Analysis……………………………………………………………….06Table 2: SINGAPORE AIRLINES SWOT Analysis ………………………………………………………065.1        Weakness………………………………………………………………………065.2        Threats…………………………………………………………………………066.0        PESTLE Analysis…………………………………………………………….07Table 3: SINGAPORE AIRLINES PESTLE Analysis ………………………………………………………..077.0        Recommendation…………………………………………………………….088.0        Conclusion…………………………………………………………………….099.0        References…………………………………………………………………….10Introduction Aviation industry is one of the largest, growing and most competitive industries in the world.  Its main duty is to provide air transportation services for its customers..