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Schwinn Bikes: Case Analysis Jennifer BolyardInstructor Turrentine MBA 5532 August 2015Case Analysis: Schwinn BicyclesWhat are the strengths and weaknesses of Schwinn? The Schwinn brand has been producing a durable quality bikes for over 100 years. This has allowed the company to become a house hold name. Schwinn was once the most popular brand of bikes, every.