Pepcidac Case Study Pepcid Ac Case Study Problem Statement: JJM wants to market Pepcid AC reduced dosage of prescription drug as Over the Counter (OTC) medicine. Based on its efficacy to prevent and treat the heartburn, an application to market was rejected by the advisory committee of FDA. The JJM management has to present an.
Pepcid Ac: Racing to the Otc MarketEssay Preview: Pepcid Ac: Racing to the Otc MarketReport this essayJohnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) was faced with a major strategic decision. There was a major rush to the over-the-counter (OTC) medication market. JJM developed a lower dose version of its prescription Pepcid traditionally used to treat.
