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Organizational Frame Bending: Principles For Managing Reorientation, Essay Preview: Organizational Frame Bending: Principles For Managing Reorientation, Report this essay Review of Article: “Organizational frame bending: Principles for managing reorientation,” pp. 203-219 Case Analysis: “Marconi plc (A),” pp.184-203 Table of Contents- Article Review: “Organizational frame bending; Principles for managing reorientation” Question: How do firms administer organizational.