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Csr – Benetton Essay Preview: Csr – Benetton Report this essay CSR in war-torn Africa: Benetton leads the way Benetton chose Senegals capital, Dakar, to launch its new global advertising campaign called Africa works. It is centered around a micro-credit programme-Birima, spearheaded by Senegalese singer Youssan N Dour. The 2 billion euro Italian fashion brand.