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Biopure Case Study Essay Preview: Biopure Case Study Report this essay MARKETING MANAGEMENT – BIOPURE CASE1.a) Based on the human blood demand, the Hemopure market can be divided into four segments: Elective surgery, Emergency surgery, in field trauma, and chronic anemia.1.b)The suggested price ($600-$800) is valuable to each segment. First, there were approximately 1 million.