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Barbie to Tout Mass Appeal Essay title: Barbie to Tout Mass Appeal Like most Americans, Barbie, it seems, is a cross-channel shopper. On the 3-inch heels of the fashion dolls partnership with MAC Cosmetics, Barbie has aligned herself with girls cosmetics maker Bonne Bell to create a beauty collection slated for the mass and midtier.
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Beauty CollectionEssay Mac CosmeticsGirls Cosmetics Maker Bonne BellRichard Dickson