Pages • 1
Genzyme’s Csr Initiative: Project Decisions Genzyme’s CSR initiative: Project DecisionsMarissa McArdleMAN4602 Global Business OperationsFlorida Atlantic University Introduction:Genzyme must connect its humanitarian programs with its profit-generating strategy in order to ensure its CSR decisions give maximum benefit for shareholders and stakeholders. Because of the HAND initiative’s scare resources, an optimal organizational structure must be employed. Company Background:Genzyme,.