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Analysis for Cola Wars Continue: Coke and Pepsi in 2010 Analysis for Cola Wars Continue: Coke and Pepsi in 2010CokePepsiLeaders1886 – John Pemberton Founder1891 – Asa Candler Leader/Business Developer1923 – Robert Woodruff Leader1979 – Brian Dyson President1980 – Roberto Goizeta CEO1893 – Caleb Bradham1950 – Alfred Steele CEO (Former Coke marketing executive)1963 – Donald Kendall.
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Bottlers-1916Cola Wars ContinueFixed Price Contract2Original Master Bottler Contract