Functions of Management Functions of Management In this day of global competitiveness, company can no longer assume the company brand or previous business model and management style can sustain the company excellency in an ever evolving business arena. Not only organizations need to deliver value and benefits that set them a part from their competitors.
Marketing Strategy Marketing Strategy Strategy 1 Running Head: STRATEGY Strategy Strategy 2 Positioning for substantial competitive advantage is focusing on the use of resource-based strategic perspective. Through the development of company resources and capabilities, a company’s goal is to create value for the consumer. In the modern, global economy, intellectual capital has become a point.
