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Marketing ActivitiesEssay Preview: Marketing ActivitiesReport this essayMarketing ActivitiesMarketing activities such as promotions contribute to about half of the budget of consumer goods manufacturing (Progressive Grocer, 1995). The years 1985-1990 saw an evident increase in the expenses relating to trade promotions (Forbes 1991). Brand loyalty among consumers has dropped down from 77% in 1975 to 62%.