Selection of New Creative Advertisement for Mountain DewEssay Preview: Selection of New Creative Advertisement for Mountain DewReport this essayProblem Statement: Selection of new creative advertisement for Mountain DewDiagnosis:Mountain Dew is a carbonated soft drink under PepsiCo brandPepsi and Mountain Dew were the number 2 and 3 soft drinks in US.PepsiCo had given the advertising contract.
Marketing 741 – Mountain Dew Case Study Kenan-Flagler Business School NAMEMarketing 741 SECTION Executive Summary I recommend that Mountain Dew selects the Cheetah and Bohemian Rhapsody ads as the two scored the highest on the 4 criteria.Case AnalysisDeveloping Criteria for Communications Assessment The first dimension of criteria on which we should judge the advertisements is the appeal to target.
Selecting New Creatives for Mountain Dew TO: PepsiCo Management FROM: Lindsay Jester, Nicholas Wehunt, Zhenhuan Lu, and Carling Frederick DATE: October 7, 2015RE: Selecting New Creatives for Mountain Dew______________________________________________________________________________ProblemMountain Dew has been presenting their “Do the Dew” campaign featuring creatives filled with alternative sports, stunts, and edgy music to consumers for eight straight years, surpassing.
