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External Audit – Efe Matrix for Wal-Mart Essay Preview: External Audit – Efe Matrix for Wal-Mart Report this essay ANALYSIS OPPORTUNITIES O1. increasing internet shopping weight: 0.15пј› Wal-Martпјљ4 1. An opportunity facing the industry is that internet shopping is growing. To take advantage of internet shopping, the industry is focused around the customer. The customer.