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Build-A-Bear: Build a MemoryEssay Preview: Build-A-Bear: Build a MemoryReport this essayBuild-A-Bear: Build a MemoryThe needs of a Build-a-Bear customer entail care, warmth, the feeling of being in the right place, and a mode of expressing themselves as an individual. No matter where a consumer goes, they need to feel cared about and respected before purchasing.