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Under Armour Strategic Management Michael NadlerGBA 490- 005Under Armour Written Case04/05/2016Table of Contents:Issues and Recommendations………………………………………………………………………………………….……..1-2Appendix……………………………………………..…..………………………………………………………………………..…2-23 External Analysis……………………….………………………………………………………………………………3-16PESTEL Analysis………………………..…………………………………………………………………………3 Dominant Economic Characteristics……………………..………………………………..……….5 Five Forces Analysis………………………………………………………….…………………………………7 Drivers of Change in the Industry…………………………………………………………………….8 Competitor Analysis……………………………………………..…………………………………..………..9 Internal Analysis…………………………………………………………..…………………………………………17-23 Current Strategy……………………………………………………………………………………………….17 VRIN Analysis……………………………………………………………………………………………………19 SWOT Analysis………………………………………………………………………………………………….20 Financial Analysis……………………………………………………………………………………………..22Issues & Key Recommendation:Issue #1: Under Armour is in a niche market. This issue is referenced in the ‘weaknesses’ section within the SWOT Analysis, which is.
