Essay About Ekta Kapoor And Soap Operas

Ekta Kapoor Case
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not only captured the mind but also the soul of the masses.
Ekta Kapoor has produced numerous female oriented soap operas, family dramas, saas bahu sagas that have changed the TV viewing experience of the masses like never before. The saas bahu soaps started in the late 1990s. Huge sets, lavish marriages and innumerable extra-marital affairs later, the serials got really popular with the Indian audience. These saas bahu sagas brought all the fame, success and money to Balaji Telefilms. Some of the legendry soaps were “Kyun Ki Saas Bhi Kabhi Bahu Thi”, “Kahani Ghar Ghar Ki”etc. The main essense that keeps the audience moving and adoring these soaps is how the families face all the problems in the world together. Her excellent Television Serials were watched by whole families especially women in India and was responsible for bringing in a healthy competition in the field of Television industry. Ekta Kapoor has been very successful in creating more than 25 serials on ten major Indian networks. She adds a sense of creativity and innovation in all the projects handled by her production house. Her specialty lies in assessment of the concept, script design and creative conversion of the serial content. Her serials act like drugs for the viewers, which if not consumed will make them sick and restless for nights together.