Ecommerce Assignment
CP5008E
eCommerce & eCRM
Assignment
1 March 2012
Table of contents
Introduction
Survey and Result
E-book Market
Six Forces Analysis of the E-book Industry
Entry
Rivalry
Supplier Bargaining Power
Buyer Bargaining Power
Substitutes
Complements
SWOT Analysis
Strengths
5.1.1
Reputation and Marketing
5.1.2
Infrastructure for Content
5.1.3
Large Selection
5.1.4
Partnership with Sprint
Weaknesses
Opportunities
Threats
Strategy
Marketing
Long Term Positioning
Pricing
Conclusion
References
Annex I
E-book Reading Device Questionnaire
Annex II
Questionnaire Result
Kindle is a Success or a Failure
Introduction
The concept of e-books dates back to at least the 1970’s, the industry has only begun to develop since the late 1990’s. The first e-book readers appear in the market in 1998 are Softbook and Gemstar’s Rocket e-book Reader. As of today, there are only a handful of e-book readers available for consumers.
In 2007, online book retailer Amazon.com releases the Kindle, made exclusively for the American market. Amazon originally priced the Kindle at $399 and it sold out within hours of its release.
Facing a lot of competitors such as Barnes & Noble’s Nook, Apple’s iPad, Kindle is a success or a failure to Amazon?
Survey and Result
A survey about e-book reader device was conducted