Battered Women
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Battered Women Fight Back!
Situation Analysis:
✓ Battered Women Fight Back! is a Boston, MA 501 (c) (3) agency with a goal to increase awareness that domestic violence is a direct violation of a persons fundamental human right, Stacy Kabat is the main force driving BWFB!
✓ There are compelling statistics demonstrating the extent and gravity of domestic violence in the US,
✓ Women and children are the principal victims of domestic violence,
✓ Domestic violence is a major contributing factor to homelessness in the US,
✓ Businesses suffer significant losses because of domestic violence,
✓ Very few cases of domestic violence are reported,
✓ Children exposed to domestic violence are more likely to become “abusing” parents,
✓ Domestic violence crosses boundaries of ethnicity, educational background, income level, social class,
✓ However, domestic violence is perceived to be a “private matter for a certain population”,
✓ Academy award for best documentary given to “Defending Our Lives” gave a huge push to the issue of domestic violence making it a “national matter”, BWFB! through Stacy contributed to the making of the documentary,
✓ The murder cases of Carol Stuart and Nicole Brown Simpson have also contributed to bringing the problem of domestic violence into close public attention,
✓ Stacy Kabat wants to leverage the heightened public attention to promote BWFB! cause and expand its programs,
✓ BWFB! operates on a budget of$150,000, two-thirds of the budget come from foundations contributions,
✓ Stacy needs to develop and implement a marketing strategy to achieve BWFB! goals.
SWOT ANALYSIS:
|Strengths: |WEAKNESSES: |
|Stacy has strong expertise in the area of human rights, both |Stacy has little if any business / marketing expertise, |
|inside and outside the United States, |BWFB! operates on a limited budget of $150,000 with only 3 |
|BWFB! has enjoyed national recognition being awarded “best |full-time and 3 part-time employees and a group of volunteers,|
|documentary” academy award, |BWFB! does not offer extensive services used as intervention |
|Stacy has lived “domestic violence” in her childhood, so did |resources for battered women, |
|her mother, | |
|BWFB! is one of the best run charities in the US, | |
|BWFB! has a solid group of volunteers, | |
|Stacy has built connections with Hollywood stars following her| |
|Oscar win, | |
|BWFB! champions a compelling and worthy cause with an eloquent| |
|mission statement: “Peace in the world begins at home” | |
|OPPORTUNITIES: |THREATS: |
|Domestic Violence has recently enjoyed continuous public |Lots of existing competition for funding from “other” |
|attention making it a “national matter”, |charities local and national, |
|As a result of 1) requests for educational information and |Multitude of resources available for victims of domestic |
|materials has quadrupled, |violence, |
|Domestic Violence was selected one of 28 national pro bono |Increase for information and materials request could overwhelm|
|projects in 1994, |BWFB! limited resources, |
|Recent Hollywood connections can help and promote BWFB! in |National focus could bring more charities competing for the |
|many ways, |same funding resources as BWFB! |
|Other charities and institutions focusing on families and | |
|children could be interested in what BWFB! actions, | |
|Domestic violence has detrimental effect on the society as a | |
|whole and occurs in all social, ethnical and educational | |
|environments. | |
CURRENT BWFB! CHALLENGES / DECISIONS:
As the leader and the public face for BWFB! Stacey Kabat needs to take the appropriate decisions to address the challenge