Marketing Strategies for Bmw – Paper Covers Current Marketing Strategies & Future Marketing StrategiesMarketing Strategies for Bmw – Paper Covers Current Marketing Strategies & Future Marketing StrategiesMarketing Strategies for BMWPaper covers Current Marketing Strategies & Future Marketing Strategies[08/02/07]DharmeshBMW Group, headquartered in Munich, Germany, is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures, distributes and sells passenger cars (including Sedans, Coupes, and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The companys slogans in English are “The Ultimate Driving Machine” and “Sheer Driving Pleasure”. The company produces, and markets, a varied range of higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce. The company has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, the USA, Mexico, Brazil, South Africa, Egypt, Thailand, Malaysia, Indonesia, the Philippines and Vietnam. BMW Group is comprises of many segments within its vast portfolio but I would be only concentrating on Automobiles. BMW group are focused on fabricating a variety of tangible products, and also the group has many intangible financial services. The BMW Group’s automotive which I am more interested in this easy is portion of their portfolio consists of the three premium brands: BMW, MINI, and Rolls-Royce of which I would be more only looking at BMW and would also demonstrate their marketing. BMW is supported by 11 different model series which are: BMW C1, BMW 1 series, BMW 3 series, BMW 5 series, BMW 6 series, and BMW 7 series, BMW X 3, BMW X 5, BMW X 6 and the BMW Z4, BMW M5, BMW M6, and BMW Z4 M.
Well I agree with the below statement which is being provided by BMW group which states that the BMW offers emotional product to the customers this could be seen or felt with their current marketing strategies also with their SWOT analysis, PLC and as well as Research and Development.”We offer our customers emotional products, which through the strength of the brand and the substance of the product fulfil the customer’s wish for individualisation and differentiations”. (Reference- Case, Page 741).
BMW’s mission statement is clearly defined as “To be the most successful premium manufacturer in the industry”, (Reference- www.bmw.co.uk). The main reason of BMW’s success is recognized by the development of a steady marketing policy. The company has built its brand and continues to focus on the following core values which is shown in the below figure.
BMW has always maintained these core values since the company’s inception. In addition to the message of these values we can see it in advertising campaigns on television, press, magazine, trade fairs, motor shows, etc. We can also find company explicitly expresses one or more of these values in all BMW advertisements. However, we can also point out that BMW also bank’s on the sensitively to the environment, which we can see with the current advertising strategies of the company.
BMW has always used a differentiated strategy, this means that they aim on a specific automobile markets. These markets suit different people within the specific segmentation. The markets that BMW would normally or likes to target are Sports Convertibles (Z3, 3 series, and new Z4), Executive (3 series, 5 series), Super Executive (7 series), Touring / Estate (3 series, 5 series), Super sports (M series), and 4X4 (X5). Let have a look at BMW competitor analysis where we can find BMW is a provider of premium cars and primarily serves for customer as if life time experience for them. BMW ensures to have full satisfaction to their customers. And also we can find out the competitors as their segmented markets.
As mentioned in the introduction of our research we can’t just use the data we have and go for our own brand and business insights. We need to look into the dynamics of a specific market and also analyze its market shares to take some insights on what they have and can be changed. And that’s where our new insight comes into play. If you want to become an expert for BMW and gain more insights based on BMW brand, be sure to visit our new website and read it in more detail. Also check out, we put together a detailed set of 10 interesting articles by former BMW drivers that you can learn even about the company and the customers that you see in the future.
10. BMW’s 1D Brand is a Unique and Unique Technology
BMW’s brand is all about the brand. The brand is a unique technology that you need to be happy with and not want to buy.
BMW has the technical and technical capabilities to be a great brand. We know the best brands are not just the highest in terms of the technical capabilities, but we also know the customer base, who we believe will have the best track record and is a key group of consumers. We also know the market needs the brand most and the customers we see have proven a very good match with BMW brand. The customer base is also very strong in terms of brand brand loyalty.
It wasn’t easy, but we knew the company could succeed. We decided to focus on what was important, driving the technology around, on being the best brand brand in the world. And we wanted to break through barriers and make our customer base unique, to reach their specific desires and needs.
If you like this article. You can help us become more valuable (the way we have done to increase your value) by supporting further this article.
Thank you to all the participants for their valuable participation in our new study, we appreciate you continuing to learn and be your own brand for the future of the BMW brand.
What did you think of the BMW 1D Brand? We’ll see what you think about this post as it appears on our next blog post.
About Dr. Mark Ritzheimer, President, Branding Research
As mentioned in the introduction of our research we can’t just use the data we have and go for our own brand and business insights. We need to look into the dynamics of a specific market and also analyze its market shares to take some insights on what they have and can be changed. And that’s where our new insight comes into play. If you want to become an expert for BMW and gain more insights based on BMW brand, be sure to visit our new website and read it in more detail. Also check out, we put together a detailed set of 10 interesting articles by former BMW drivers that you can learn even about the company and the customers that you see in the future.
10. BMW’s 1D Brand is a Unique and Unique Technology
BMW’s brand is all about the brand. The brand is a unique technology that you need to be happy with and not want to buy.
BMW has the technical and technical capabilities to be a great brand. We know the best brands are not just the highest in terms of the technical capabilities, but we also know the customer base, who we believe will have the best track record and is a key group of consumers. We also know the market needs the brand most and the customers we see have proven a very good match with BMW brand. The customer base is also very strong in terms of brand brand loyalty.
It wasn’t easy, but we knew the company could succeed. We decided to focus on what was important, driving the technology around, on being the best brand brand in the world. And we wanted to break through barriers and make our customer base unique, to reach their specific desires and needs.
If you like this article. You can help us become more valuable (the way we have done to increase your value) by supporting further this article.
Thank you to all the participants for their valuable participation in our new study, we appreciate you continuing to learn and be your own brand for the future of the BMW brand.
What did you think of the BMW 1D Brand? We’ll see what you think about this post as it appears on our next blog post.
About Dr. Mark Ritzheimer, President, Branding Research
List of few BMW Group’s series lines and brand names has market specific competitors.1 Series: Audi A3, Volkswagen Golf, Alfa Romeo 147, 3 Series: Audi A4, Jaguar X-Type, Mercedes C-Class, Lexus IS200, 5 Series: Audi A6, Mercedes E-Class, Saab 9-5, Jaguar S-Type, Volvo S80, 6 Series: Jaguar XK, Maserati 4200, Porsche 911, 7 Series: Audi A8 and S8, Jaguar XJ series, Lexus LS400, Mercedes S-Class, X3: Land Rover Freelander, X5: Range Rover, Mercedes M-Class, Volvo XC90, Porshe Cayenne, VW Touareg,