Coca Cola
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Coca Cola
In May, 1886, Coca Cola Company was invented by Doctor John Pemberton a
pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in
a three legged brass kettle in his backyard. The name was a suggestion given by John
Pembertons bookkeeper Frank Robinson. The soft drink was first sold to the public at
the soda fountain in Jacobs Pharmacy in Atlanta on May 8, 1886. About nine servings of
the soft drink were sold each day. Sales for that first year added up to a total of about
$50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first
year of sales were a loss. In 1887, another Atlanta pharmacist and businessman, Asa
Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By
the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due
to Candlers aggressive marketing of the product. Advertising was an important factor in
John Pemberton and Asa Candlers success and by the turn of the century, the drink was
sold across the United States and Canada. Around the same time, the company began
selling syrup to independent bottling companies licensed to sell the drink.
In the year of 1990, over one hundred years after the soft drink was invented, the Coca-
Cola Company opened up a museum-like building which was designed to be a tribute to
its famous soft drink product. It is also said to be a tribute to the countless numbers of
consumers who drink Coca Cola. The World of Coca Cola, as it is called, is located in
Atlanta, Georgia, right in the tourist district. And, its tribute to the soft drink is
Coca Cola
because it is so popular that it is now served daily in nearly two hundred countries.
“Mission everything we do is inspired by our enduring mission: To Refresh the
World in body, mind, and spirit. To Inspire Moments of Optimism… through our
brands and our actions. To Create Value and Make a Difference… everywhere we
engage.
Vision To achieve sustainable growth, we have established a vision with clear goals.
Profit: Maximizing return to shareowners while being mindful of our overall
responsibilities. People: Being a great place to work where people are inspired to be the
best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that
anticipate and satisfy peoples desires and needs. Partners: Nurturing a winning
network of partners and building mutual loyalty. Planet: Being a responsible global
citizen that makes a difference.
Values We are guided by shared values that we will live by as a company and as
individuals. Leadership: “The courage to shape a better future” Passion: “Committed in
heart and mind” Integrity: “Be real” Accountability: “If it is to be, its up to me”
Collaboration: “Leverage collective genius” Innovation: “Seek, imagine, create, delight”
Quality: “What we do, we do well” (www.cocacola.com).
The Coca-Cola Company Executives Neville Isdell Chairman and CEO, Ahmet C. Bozer President and Chief Operating Officer, Eurasia Group, Alexander B. Cummings Jr.
Jr. President and Chief Operating Officer, Africa Group, Atul Singh President, India Division and Clyde Tuggle President, Central Division.
The companies leading brands are Coca Cola, Diet Coke, Sprite, Fanta, and Coca Cola
Light. Coca Cola branded beverages continued to out pace the cola
Coca Cola
carbonated soft drink category, achieving increases in volume share led by full year sales
of Vanilla Coke and diet Vanilla Coke and a strong performance by Diet Coke. Sales of
Sprite branded beverages increased as Tropical Sprite Remix drove growth.
In the first full year since the creation of the water, dasani volume grew 16% in 2003,
with the brand maintaining its price premium relative to the category and competitive
brands. Dasani, 2003 non-carbonated unit case volume growth of 9% was realized from
products such as Bonaqua, Play, POWERade, Miami and Bibo.
Coca-Cola Enterprises competitors are primarily in the bottling and distribution
industry. Coca-Cola Enterprises also competes in the flavorings, spices and other
ingredients sector. Coca-Cola Enterprises competitors include Cadbury Schweppes the
worlds #3 soft-drink producer. Its beverage brands are sold mainly in North America
and Western Europe and include 7 UP (US only), A&W Root Beer, Canada Dry, Dr
Pepper, and Hawaiian Punch. The Pepsi Bottling Group the worlds #1 manufacturer and
distributor of Pepsi-Cola