Purchase Intention of Sustainable Clothes – Research Paper – Bui Thu
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Purchase Intention of Sustainable Clothes
[pic 2] PURCHASE INTENTIONFOR SUSTAINABLE CLOTHES Under the guidance of – Dr. Nicolas HamelinSubmitted By – Shaffali Ajmera MJ18CMM024 Thu Ngoc Anh Bui MJ18CMM026 Vidit Gupta MJ18CMM030 Sydney, September 2018ACKNOWLEGEMENTWe would like to take this opportunity to thank the SP Jain School of Global Management for allowing us the opportunity to work on the Global Immersion Project and allowing us the freedom to explore a topic of our choice. This research has helped us grow on both academic as well as professional fronts. We would also like to express my sincere thanks to our mentor Dr. Nicolas Hamelin for his guidance, support and encouragement during all stages of this research project. Sincerely:-Shaffali Ajmera MJ18CMM024 Thu Ngoc Anh Bui MJ18CMM026 Vidit Gupta MJ18CMM030 SP JAIN SCHOOL OF GLOBAL MANAGEMENTSYDNEY[pic 3]DECLARATIONWe hereby declare that the matter include in this Global Immersion Project report entitled “Purchase intention for sustainable clothes”, is the result of study, interviews and survey carried out by our team. We further declare that this is our original work and has not been published anywhere before.This project work has been carried out for the sole purpose of submission in partial fulfilment of Master of Global in Business (MGB) at SP Jain School of Global Management.The above is true to the best of our knowledge and understanding.We have read, understood the code of Ethics.SP JAIN SCHOOL OF GLOBAL MANAGEMENTSYDNEY[pic 4]Table of ContentsExecutive Summary 6Chapter I: Introduction 81. Fashion Industry 92. Fast Fashion 103. Sustainable Clothes 11
4. Fashion brands and sustainability 12Chapter II: Literature review 18Chapter III: Research Methodology 251. Hypothesis development 252. Methodology 26Chapter IV: Analysis and Interpretation 291. Demographics of respondents 292. Descriptive statistics 303. Analytical statistics 34Chapter V: Conclusion 411. Conclusions 412. Recommendations 423. Outlook and future research 424. Ethics and limitation 42Bibliography 44Appendices 51Expert Interview questionnaire 51Table of FiguresFigure 1: Apparel industry market growth of the world 2015 – 2020 9Figure 2: Projected environmental impact of global fashion 2015 – 2030 9Figure 3: The apparel industry’s fact and figures in 2017 10Figure 4: Negative impact of fast fashion 11Figure 5: Total share of recycled or other sustainably sourced materials in H&M 2013-2030 13
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By: Bui Thu
Submitted: October 31, 2018
Essay Length: 15,819 Words / 64 Pages
Paper type: Research Paper Views: 263
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