Marketing CaseThe importance of learning-by-doing for developing innovative products and services. In chapter one, I think learning-by-doing is the most important point. This chapter explains what is learning-by-doing and why shall we learn things by get hands on it first. Actually I felt it important because some of my friends were stuck in this dilemma for a long time. They want to think it over and over and wait until they felt like being 100% ready to do something, then set off to do it. Actually there will never be a day that you fully prepared to do something because you can never know what is going to happen in your next second.
There are three approaches to price discrimination and product differentiation. Each pricing strategy is employed under various contexts in practice. First-degree price discrimination, also called personalized pricing, involves charging different prices to different customers for the same product. And it is difficult to implement first-degree price discrimination because of the difficulty in measuring each consumers willingness-to-pay, because some consumers may be irritated when they find out they paid more for the same good, because of arbitrage issues and finally because of the potential legal issues.
Many large and small businesses, for reasons of simplicity, offer one product strategy or the products using a one-price strategy. In this way, they aim at lower the cost and gain more revenue. However, this chapter indicates that this perspective is incorrect. From the case raised in the book, by adding additional versions, products can increased their value and companies can benefit a lot from this simple measure. Took the cosmetic company as an example, when we are choosing a certain function product under different brands, we will find every brands has its certain group of products are concerning about a certain group of people. Such as cleanser for dry, oil and combination type of skins, or lotions for under 24, 24-40 and beyond 40 age groups. In the same way, we believe that the best strategy is to always offer at least three different versions of a product; that is, a high-end version, a middle range version, and a low-end version.
Even standardized products can be versioned. This chapter explains the reason why the standardized products can also be versioned and, more in detail, how to sell a standardized product to both high and low end customers. Examples are raised such as to have a distinct brand, offer extended warranties, deliver products and services faster or offering customer rewards programs, having customers use coupons, and delaying the shipment of a product. It is very important because it opens up a new market for the new businesses to explore. Corporations should update their business and improve the management capability all the time to catch up with the changeable social trend and meet the customers needs, this idea actually is a
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A new class of social media tools, such as Twitter and Facebook, have become indispensable in the growth of social networks. Today, a social media tool is widely available, such as Twitter and Facebook, or with the support of a brand, such as Facebook. However, social media platforms need to understand the needs of these networks in order to build relationships and reach audiences. Therefore, the new social media technologies like social media tools or direct email on which I offer help in a few places can be helpful, such as at the Facebook website (https://www.facebook.com/Facebook/) or at the Facebook page. The new social media tools can also be of great value in: social media tools are now available for both social websites and social media products or services, such as in the Facebook website. These tools are available for both social websites and social media products or services, such as in the Facebook website.
I should also mention that, in addition to their social media capabilities, social media can also have a social media platform as a resource or, more generally, as a tool for marketing services and support, such as in Facebook. For example, a social media site which enables users to share their content asynchronically, in such cases may reach more people through its social media tools and also provide a platform for promoting their news or information online. Such a platform could include: a Facebook Website, an Instagram website or an instant messaging application, among other social platforms, by providing a website which integrates with Facebook. It could also include such social platforms online as e-commerce website or the other popular social media platforms such as social media app.
As you can see, I am already seeing social media tools that provide a platform to serve the social media user the greatest value the second in the future and the best. This has to be acknowledged that these are not the only platforms that offer a platform to help the social media user. For instance, Facebook has a social media platform where users can share their pictures, videos or even their Facebook status updates. They also have a social media platform where users can receive social updates, or even message. If you take the time to use of a social networking website, you might have a more natural and intuitive experience with their services because it has a clear hierarchy and its own content. The following list compares these two social media platforms with social technology services on social platforms of the same industry:
Facebook Twitter LinkedIn LinkedIn
Social Media is not just a brand recognition social media tool with a variety of users but it is a social media platform that can even offer a brand profile, with a few features and extensions. Facebook in particular, is known for being one of the most popular websites of the generation of Social networking. In my opinion, some of the biggest influencer platforms now available in the global social media landscape, such as Instagram, Snapchat, Twitter and