Iceland
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ICELAND Foods Ltd.
Iceland Foods knows that a bag of frozen peas is only as good at the freezer its kept in. The company will sell you both from its chain of more than 700 grocery stores — over 300 of which also sell home appliances — in the UK. After a disastrous thaw into general groceries, the company has returned to its chilly roots in retailing frozen foods, most of which are private-label convenience foods with flat Ј1, Ј2, or Ј3 price tags. Its grocery stores also offer home delivery. Iceland Foods is returning about 150 failed conveneicne store locations to the traditional Iceland format. Iceland Foods was acquired by (interesting coincidence?) Icelandic firm Baugur in 2005.
Second Ave., Deeside Industrial Park
Deeside, CH5 2NW
GBR – Map
+44-1244-830100 (Phone)
+44-1244-814531 (Fax)
Company website:
Source: Google Finance
Management
Malcolm Walker
Chairman and CEO
John Cordner
Financial Director
Nick Canning
Marketing Director
Number of Employees: 18801
Basic Financial Information
Company Type – Subsidiary of Baugur UK
Fiscal Year-End – March
Top Competitors
Marks & Spencer
Tesco
Annual Sales
26,800.0
13,564.1
68,701.3
Employees
65,000
237,024
Market Cap ($ mil.)
Source: Hoovers
SWOT Analysis
Strengths
Weakness
Convenience Store (14% increase in sales)
E-Commerce (2nd Largest Market Share after Tesco)
Efficient Home delivery system
No unique products
Price is relatively high
No. of products
Opportunities
Threats
Home delivery – Growing Market
Customer Service
Frozen Food Specialist
Competitors ability to duplicate products
Availability of substitutes with competitors
Low Price Competitors available (e.g. TESCO, ASDA)
TOWS Matrix
Tows Matrix – ICELAND Foods Ltd.
Strengths
Weaknesses
Dealer