Vicky
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Pestel Analysis
POLITICAL FACTORS
 Open Sky Policy
 India‟s Political environment-Tension with Pakistan, Government‟s inability to control issues(Riots etc.)
 September 11-huge drop in air traffic due to safety and security concerns
 Trade relations with other countries have to be good
ECONOMIC FACTORS
 High operations cost due to huge demand which resulted in laying off employees at the time of recession.
 There has been huge contribution to the Indian Economy
 Rising cost of fuel
 There has been huge investment in the aviation sector
SOCIAL FACTORS
 People from varied groups have to be catered
 Destination, kinds of foods served have to be chosen carefully
 Development of cities leads to better services and airports
 Employment opportunities
 Safety regulations
TECHNOLOGICAL FACTORS
 Use of internet-online ticket booking,updated flight information and handling of customers
 Restrucutring the existing airports to world class appeal.
 The growth of e-commerce and e-ticketing
 The status symbol attached to a plane travel
 Satellite base navigation system
 Modernisation and privatization of the airports
 Developing green field airports with private sector. For example-In Bangalore, “Airport Corporation Limited”.
ENVIRONMENT FACTORS
 The increase in global warming
 The sudden and unexpected behavior of the atmosphere and the dependency on weather
 Shortage of the infrastructural capacity
 Tourism Saturation
LEGAL

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